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Shelmar Retail Partners

Client Stories

Shelmar Retail Partners

Metal stud platform pumps. Jordan 3 RETRO ‘Black Cement’ sneakers. Brim caps, insignia jackets, shoes for every sneakerhead, and the kind of clothes that Diddy,
Ludacris and Mos Def wear – all that and more is to be found at City Gear.

The hip, totally urban clothing store is owned by Shelmar Retail Partners, LLC., a Memphis, Tennessee-based company that is growing by leaps and bounds. During the last year, it opened five new stores for a total of 65 locations, with five additional stores slated to open in January. The stores, some operating as Marty’s, are located in 10 Southeastern states.

The company enhances its brand by sponsoring hiphop concerts, and draws crowds with ‘meet and greet’ appearances by rapper greats and pro athletes.

Wyatt represented Shelmar in recapitalizing its business with approximately $21 million in debt and equity, including venture capital, to help facilitate further expansion of the business.